UX-and-CX-Viderity description: This document examines the customer perspective on value in collaborative exchanges. Through analysis of consumer sentiments on social media, the study identifies four types of capital that customers seek in return for their...
Determining how best to use online tools to engage the public may seem like trying to take aim at the world’s fastest moving target and not just because of the rapid development of new tools, or “apps”. Management faces challenges in an era of dramatically increasing...
