It’s happened to you. You’ve visited a website seeking information, products or services. And you weren’t particularly satisfied with the experience. Maybe the site’s navigation was less than intuitive. Perhaps it was visually unappealing.
Whatever it was about the website that put you off, did you contact the organization to inform them of the issue?
Probably not. Most people don’t.
Most of your unhappy visitors just slip away in silent dissatisfaction, seeking to fulfill their needs elsewhere. They might never show up at your site again. To put it bluntly: you had your shot, and you blew it.
You might not ever get a second chance to fix that bad first impression.
There’s a science to assuring customer satisfaction. It’s called customer experience analysis. And when applied by experts like Viderity’s team of analysts, it can yield great insights into improving every aspect of the customer experience.
Our analysts can evaluate your site or your application through the eyes of first time users – a task that may be quite difficult for your people given their familiarity with your product. They can find flaws in the user experience that may simply have gone unnoticed by your team. And they’ll apply their expertise in making recommendations for fixing the bad, and improving the good.
Sometimes major changes are recommended. And sometimes just tiny tweaks can yield massive improvements. Something as simple as changing a label or adding a link can cause user satisfaction to soar.
There’s an old saying: You can’t please all the people, all the time. But you can please most of the people, most of the time. We’ll help you get there.
Viderity’s customer experience analysis services includes: