A successful global marketing approach requires a thorough understanding of the target markets, an awareness of the unique challenges and opportunities of each market, and a well-coordinated plan for executing the marketing activities. This approach involves...
Organizations need to proactively create and execute a disciplined communications program that aligns to their core objectives. This communications cascade requires incoming executives to establish clarity around nine key elements of their communications program:...
Driving Superior Marketing Performance Through Relevance at Scale.
