Unlocking the Value of User Experience

CX/UX βˆ™ Design βˆ™ Development βˆ™ Social Media βˆ™ Technology

UX-and-CX-Viderity description: This document examines the customer perspective on value in collaborative exchanges. Through analysis of consumer sentiments on social media, the study identifies four types of capital that customers seek in return for their participation or information: economic, cultural, social, and information capital. The findings emphasize the importance of delivering value through diverse forms of capital to enhance the user experience.
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