Driving Superior Marketing Performance Through Relevance at Scale.

Driving Superior Marketing Performance Through Relevance at Scale.
In implementing new technologies, the transition from prototype to deployment can be exciting, gratifying and daunting. Challenges abound. The technology may not be optimized for scaling. Production costs may be too high. Complex design packages can reduce...
The proliferation of digital channels and touch points creates more opportunities than ever for companies to connect with, serve, and learn about their customers. However, for brand and marketing teams and technology and global service units supporting them, those...
This plan provides a practical step-by-step approach to constructing and implementing a Cloud Governance and Management System that is effective and size appropriate. The techniques presented are intended for both standalone organizations and those within larger...
The successful application of CIO-Driven innovation within organizations offers a sustainable way to improve operating efficiency and performance, often while often also reducing costs. Survey results show that nearly 90 percent of organizations are looking for ways...