A successful global marketing approach requires a thorough understanding of the target markets, an awareness of the unique challenges and opportunities of each market, and a well-coordinated plan for executing the marketing activities. This approach involves...
Organizations need to proactively create and execute a disciplined communications program that aligns to their core objectives. This communications cascade requires incoming executives to establish clarity around nine key elements of their communications program:...
Enabling relevance at scale in an always-on, always-connected world. In an age of information overload and unlimited choices, any marketer worth their salt knows that brand engagement is driven by providing precisely relevant experiences that attract and hold the...
Being data smart requires a culture change to realize business benefits. The volume, velocity and variety of big data can be intimidating and overwhelming for marketers. Taming it to make business sense is like controlling and harnessing the force of a waterfall to...
Achieving brand relevance at scale. The digital channel brings both challenges and opportunities. How can you make the most of your digital investment—understanding customer segments, creating customized experiences, measuring results, and rising above the...
What are the key Marketing Trends in 2021? As our world went through rapid changes, we recognized a need to dig deeper into the evolving milieu to better understand how consumers and executives are responding to their new environments. With this in mind, we conducted...
Driving Superior Marketing Performance Through Relevance at Scale.
