Graphic Design Strategies

Figuring out the best way to market your business can be a little tricky.

You have to think strategically, be aware of the trends, anticipate your competitor’s next move and think through different scenarios that might occur.

To stay in today’s market, you should promote your business strategicallyand understandthe role of graphics which can lead you to success.

Graphic design is a visual concept, created by using digital resources or hand, to communicate and share a message. The goal of graphic design is to inspire, inform, and captive consumers through various forms such as logos, brochures, web designs, infographics, magazines, banners, and flyers. Those are the elements that build your brand and in order to have a successful brand,having astrategy is key.

What is a graphic design strategy?

A graphic design strategy is a well-thoughtplan that builds up a brand into various channels.

It refers to the relationship between your graphic design and your business. They complement each other.

The importance of having a graphic design strategy

Graphic design is an essential part of any good business. This is why a good graphic design idea can take your brand in the right direction in a marketing campaign.

See how having a graphic design strategy can improve your business:

• Helps in creating the credibility of a brand in their industry
• Creates a good impression of a brand in the market.
• Helps to relieve tense points within your audience
• Gives sense to your brand and a good aesthetic look
• Improves the relationship between your target and your business
• Helps to gain attention from your target.

That said, let’s look at the 3 most important and basic strategies that would help your branding:

1. Strong logo:

A logo is important for your business for several reasons:
– Is the heart of your brand, making it unique and memorable.
– It makes you stand out from other brands in the same market.
– Shows professionalism and builds trust.

There are many types of logos, from typeface to icons or combinations of both. When building a logo, try to avoid focusing on trends. You want your logo to be timeless and relevant..

Focus on your brand values and engage with your audience.

2. Find a tagline:

A good marketing campaign features a memorable tagline.

Your tagline should be short and straight to the point, but also unique to stand out from your competitors.

A tagline should have the solution to your customer’s problems, essentially making their “life” easier in a few words. And make sure it’s consistent with your brand image and values.

Image source: Nike

3. Use the right colors:

To have a successful brand identity, you should have a set color palette. If you don’t, this is the sign you’ve been waiting for.

Studying the phycology of color and understanding their meaning is helpful to match the perfect color palette to your brand and deliver the right message to your target.

Carry your color palette through your assets: social media, website, print materials, email campaigns, etc. Adopt these colors, and consumers will soon recognize them.

Image source: @avanmuijen

Understanding the strategies

With a bit of attention to detail and understanding of these strategies you will stand out from the competition and your brand identity and campaigns will be successful.

Plan and think strategically. The are no limits to creativity!

By: Valentina Atela