Being data smart requires a culture change to realize business benefits.
The volume, velocity and variety of big data can be intimidating and overwhelming for marketers. Taming it to make business sense is like controlling and harnessing the force of a waterfall to generate energy. Not easy but doable with the right capabilities and tools. To align marketing priorities with the business objective , create highly relevant customer experiences, and maximize the marketing return on investment (MROI), companies should enhance their analytics capabilities in at least four key areas.
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Viderity Marketing Analytics Capabilities
Marketing Analytics, Data Analytics, Software Engineers, Brand, Creative, Campaigns, Dynamic Digital Marketplace, Consumers, Devices, Relevant, Experience, Channels, Online, Offline, Social Networks, Mobile, Corporate, Data, Innovative Solutions, Product, Marketing, Connecting, Digitized, Analytics, Organizations, Gartner Survey, Marketers, Analysis, Automated Marketing Systems, Analytics Programs, Connected, Scale, Culture, Digital, Product, IT, Sales, Customer Service, Collaborative, Innovation, Competitive Edge, Customer, Capabilities, Media, Employee Growth, Direct Marketing, Campaign Management, Customer Analytics, Digital Marketing, Media Analytics, Marketing Operations, Advertising, Mass Media, Respondents, Allocations, Business Objectives, MROI, Test, Learn, Measurements, Evaluation, Effectiveness, Insights, Understanding, Forecasting, Scenario Planning, Optimization, Algorithms, Performance, Inventory, Demand Planning, Trade Marketing, Performance Analysis, Competitor, Econometrics, Segmentation, Simulation, Predictive, SAS, United States, India, China, European Commission, Communication Technology, Professionals, Trend Analysis, Data Visualization, Statistical Modeling, Segment, Comprehensive Integration Plan, Career Program, Collaborate, Collaboration, Technical, Gen Yers, Email, Merger, Departments, Executives, Statistics, Fact Based, Data Driven, Finance, Forecast, Revenue
