UX Myth: Simple = Minimal
Simple and minimal go hand in hand, but they are not synonymous. Minimal design is a visual decluttering of objects, forcing designers to say more by displaying less. It is a reduction in style elements, adding only enough to tell a story, accomplish a task, or meet product goals. According to Tim Brown, CEO of IDEO, minimalism is skin deep. What appears simple-looking can contain hidden complexities in UI. Minimal Website: Landlife Minimal Website: basecamp Simplicity seamlessly blends the whole experience. Where there is both simplicity and usability, the overall product/application will shine. Design choices are meant to support product goals and empower users, period. Simple Website: Apple In his book, The Laws of Simplicity,( http://lawsofsimplicity.com/, John Maeda notes, “On the one hand,...
