Beyond Twitter and Facebook: Other Social Media Platforms Organizations Can Use to Reach Customers
Social media strategies are more important than ever! Beyond Facebook and Twitter, other platforms may be quite valuable in connecting with customers. Here are a few well worth considering: ▪ Instagram is a mobile photo & video-sharing service. Users take images or videos, apply digital filters, and share them on the application itself (and on a wide variety of social networking services). Although Instagram does not allow images and videos to have alternative text, users should provide a detailed caption explaining the image. Use Camel Case for multiple words within a hashtag. ▪ Yelp traditionally showcases crowd-sourced reviews of local businesses. However, as announced this month, GSA is encouraging agencies to launch their own Yelp pages in order to attain public feedback on their services....
