Mark Farmer has over fifteen years’ experience harmonizing strategic thinking and technology to design and develop elegant, user-focused solutions.
If you ever went to a party as a kid, you’ll know that achieving your goal when you don’t know where it is…well. Let’s just say that when you pulled the blindfold off, you’d be lucky to have pinned that tail on the donkey at all.
Unfortunately, projects are often like this. No clearly defined goals. No clearly defined target audience. Not even any clearly defined performance indicators.
Groping in the dark on an important project is the furthest thing from fun and games. Let us help you “pin the tail.” By doing so, you’ll get clarity where there might have been a lack of definition; certainty where there might have been doubt.
Best of all, we’ll crystalize our findings into a set of project specifications. We call it the Viderity Online Strategic Marketing Plan. A fancy name with lots of capitalization helps to remind us of the important stuff contained within: